🎄✨ Light Up New Ulm! Join the 2026 Parade of Lights! 🎅🎁

Registration Deadline: Friday, November 6, 2026!

Celebrate the magic of the holiday season at New Ulm's annual Parade of Lights, a cherished community tradition that brings families, friends, local businesses, and organizations together to officially welcome Santa Claus to town! Each year, the streets come alive with sparkling lights, festive parade entries, holiday music, and seasonal cheer. With approximately 5,000 spectators anticipated based on 2025 planning estimates, the Parade of Lights offers an exciting opportunity to showcase your business, organization, or community group while helping create unforgettable holiday memories.

Registration Deadline: Friday, November 6, 2026

Location: New Ulm, Minnesota

The Parade of Lights is more than a holiday procession—it's a celebration of community pride, local traditions, and the spirit of giving. Businesses and organizations are encouraged to participate with illuminated floats, decorated vehicles, and creative holiday displays. Participants can also extend the festivities by hosting holiday open houses, serving hot cider, offering seasonal treats, or organizing special activities for visitors. Together, these contributions help create a welcoming downtown atmosphere, support local businesses, and make New Ulm a festive destination for residents and visitors alike.