🏪✨ Get Your Business Involved This Holiday Season 🎄

Registration Deadline: Friday, October 23, 2026.

New Ulm businesses are invited to sign up as a participating business in the #LoyalToLocalNU Holiday passport. This is an opportunity for local businesses to get involved in a community-wide initiative focused on supporting local businesses and encouraging local spending throughout the holiday season.

Event Details

Date: November 1–30, 2026

Location: New Ulm, Minnesota

Local businesses are an important part of what makes New Ulm a great place to live, work, shop, and visit. By signing up, your business can be included among participating businesses and help strengthen the collective effort to keep holiday spending local. Over three years, the program has tracked $425,400 in local spending, demonstrating the impact participating businesses can make together.