Help transform Downtown Pontiac into a festive holiday destination by sponsoring a tree or wreath as part of our annual WinterFest Display! Businesses, organizations, families, and individuals are invited to showcase their holiday spirit while supporting Downtown Pontiac Main Street.

New for 2026: Our pre-lit trees will continue to brighten Block 59, while our traditional unlit trees have been replaced with decorated wreaths displayed on Downtown light poles. Sponsors may also choose to display their wreath on the door of their Downtown business instead of a light pole.

Decorating will take place November 18–25, 2026, with all sponsors recognized prior to the Downtown Holiday Tree Lighting Ceremony on November 27, 2026. The displays will remain on exhibit through December 26, 2026, bringing holiday cheer to residents and visitors throughout the season.

Sponsors are responsible for decorating their tree or wreath and should use battery-powered or solar-powered lights only. All decorations must be securely fastened to withstand winter weather. Please note that decorations are displayed outdoors and there is no on-site security. Sponsors are encouraged to monitor their displays throughout the season and are responsible for removing decorations between December 26, 2026, and January 1, 2027. Any items remaining after January 1 will be discarded.

The deadline to reserve your sponsorship is October 30, 2026. We look forward to celebrating the season with your creativity and support!