November 28, 2026
About the Campaign
The Blizzard Is Coming to Main Street!
One of downtown's most beloved holiday traditions is back, and this year it's going to be bigger, louder, and more fun than ever. The Snowball Drop is a man-made blizzard right in the heart of the district, and you won't want to miss a single flake.
Here's how it works: hundreds of ping-pong ball "snowballs" are fired high into the air from a snowball cannon, raining down on waiting shoppers below. Each snowball displays a local Main Street business name, address, and a unique ball number. Catch one, and you've scored a prize, discount, gift, or giveaway from that business. It's the most exciting way to kick off your holiday shopping!
And for the little ones, the Gumball Drop runs alongside the main event. Colored ping-pong balls are launched first, reserved exclusively for kids, and each one can be redeemed for a special prize on the same day.
Event Details
- Date: Saturday, November 28th
- Time: 11:30 a.m. sharp (don't be late, the blizzard waits for no one!)
- Location: Gazebo at 2nd & F Street
This is a free family event open to everyone. Snowballs must be redeemed at the participating business on November 28th. Limit one snowball per adult and one gumball per child.
Register your business today and be part of the magic that brings the whole community together for the holidays!
Guidelines
Campaign organizers
Eureka Main Street
