November 13, 2026
About the Campaign
Get into the holiday spirit with an evening of festive shopping, twinkling storefronts, live music, sweet treats, and plenty of local holiday cheer in Downtown and Old Town Eureka.
Stroll from shop to shop, browse one-of-a-kind gifts, and discover something special around every corner. Enjoy in-store specials, seasonal treats, handcrafted goods, boutique finds, rare books, chocolates, and more as local businesses stay open late to make holiday shopping a little more merry.
Bring your friends, make a night of it, and shop local while soaking up the festive magic of Eureka.
Date: Friday, November 13
Time: 5:00 PM – 8:00 PM
Location: Downtown & Old Town Eureka
Entertaiment includes: Main Stage Humboldt Carolers, Bandemonium, Tarot card readings by Mme. Hummingbird, Humboldt Harmonaires: Old Town Haunted History Tours, Elsa, ,he Grinch, Old Town Carriage Rides, Face painting, and more!
Participating businesses:
Belle Starr, 405 2nd Street
Blue Ox Boutique, 515 2nd Street
Buttercream Broomstick, 425 Snug Alley, Suite B
By Nieves :: Handmade Natural Body Care, 308 2nd Street
Ciara's Irish Shop, 334 2nd Street
Dick Taylor Craft Chocolate, 333 1st Street
Eureka Books, 426 2nd Street
Good Relations, 329 2nd Street
HANIEL, 218 F Street
Humboldt Herbals, 300 2nd Street
North Coast Jewelers, 423 1st Street
Omnibus, 117 F Street
Piccola, 213 F Street
Redwood Coast Stitchery, 320 2nd Street
Thrap Market Company, 324 & 326 2nd Street
...and more!
Whether you are familiar with the area or discovering these shops for the first time, there is something wonderful waiting behind every door.
If you are a business owner ready to be part of the fun, register your shop today and join the lineup. Shoppers, mark your calendars and come ready to find something special while supporting the local businesses that make this community shine.
Campaign organizers
Eureka Main Street
