Sip & Stroll 2026 Merchant Registration

Hamilton Historic Main Street invites you to participate in Sip & Stroll Hamilton 2026—Hamilton’s new premier downtown wine stroll—on Saturday, March 28, 2026, from 3:00–7:00 PM in the Main Street District (downtown Hamilton/around the square).

This event is designed to drive foot traffic into your store and showcase everything our downtown merchants have to offer. Guests will stroll from location to location with a passport/punch card, encouraged to visit every participating merchant and winery—creating a fun, festive shopping experience and introducing new customers to your business.

As a participating merchant, a winery will be assigned to your location to offer wine samples to ticketed guests. The winery will supply staff at their tasting station, and you’ll benefit from steady visitor flow throughout the event. You may be asked to provide a small table or display space for the setup. To help offset event costs, the merchant participation fee is $100.