Become a Vendor at the Merry Wells Festival | Presented by AutoWorld Chevrolet GMC

Early Bird Discount: Available until October 15th - registration will increase by $50 after deadline.

The Merry Wells Festival is returning to Downtown Mineral Wells for festive holiday shopping, local food, community entertainment, and seasonal celebrations. Vendors are invited to join thousands of attendees as they gather in the heart of the city for one of the area’s most anticipated holiday events.

Event Details

Date: November 28, 2026

Time: 11:00am - 5:00pm

Location: Downtown Mineral Wells – NE 1st Avenue

This year’s vendor marketplace will be located along NE 1st Avenue, providing expanded space for exhibitors and offering a beautiful backdrop featuring the historic Baker Hotel. By participating, vendors help create a vibrant holiday experience while showcasing their products and services to residents and visitors from throughout the region.

Vendor Setup:

• Load-In: 7:00 am - 9:30 am
• Vendors MUST be completely set-up and vehicles removed from loading zone BY 10:30 am and are not to tear down early. Those who do not comply, will not be invited back.
• Set up location is first come, first served.
• Food vendors will also be set up first come, first served in a designated area. All food vendors MUST provide a quiet/silent generator to minimize noise during the event. Unfortunately, if your generator is not quiet you will be asked to turn it off or leave the grounds area.

Regulations:

• Please NOTE size of booth space.
• All food vendors (tent, truck or trailer) must bring their own generator, if needed. Electricity or water will NOT be provided.
• Vendors are responsible for charging, reporting, and remitting state and local sales tax.
• Vendors are encouraged to obtain their own liability insurance.
• Vendors are responsible for maintaining and leaving assigned spaces clean and free of litter. Trash should be properly disposed in event trash cans.
• Quiet generators are only allowed for food trucks. Food vendors, please go to Mobile Food Vendor | City of Mineral Wells, TX - Official Website for more guidelines.

Additional Information:

• Vendors must bring their own tables, chairs, canopies, display and any other supplies they will need in their space.
• Applicants will be notified of acceptance ASAP after vendor application is submitted.
• Applications received after the deadline will be notified of acceptance after we have assigned all on-time applications.
• No refunds will be made for cancellation, weather, or removal for cause. However, if there is another shut-down due state or national state of emergency declarations we will refund booth fees.
• Email kjaworski@mineralwellstx.gov with any questions.

Vendor Selection:

• Vendor selections are approved on a first-come, first-served basis; however, all applicants will be reviewed by the festival committee prior to acceptance, based on the criteria outlined below. This will allow us to ensure the best success for the event and for each of our vendors.

The committee will be looking for the following:

• Applications featuring holiday-themed products, decor, and booth styling will receive priority consideration and early acceptance.
• Quality of product and display. Artisan crafted items encouraged.
• Variety of products (not permitting several vendors to offer the same products.

YOU WILL RECEIVE A ACCEPTANCE or DENIAL EMAIL WITH INVOICE WITH WITHIN 14 DAYS OF APPLICATION.